Snoop Dogg and Billy Ray Cyrus To Launch An NFT… Yes Really!

Rap legend and iconic country singer Snoop Dogg and Billy Ray Cyrus are set to launch an NFT collection called “A Hard Working Man.” The renowned music stars and Grammy-winning producers, The Avila Brothers, are releasing 9,999 unique NFTs inspired by their hit single. The collection depicts the duo taking on hard-working jobs such as construction workers, farmers, miners, etc. Moreover, Animal Concerts, the metaverse entertainment company behind this project, is pushing the boundaries. They’re providing holders with a unique experience through live events and gamification.


Snoop Dogg and Billy Ray Cyrus NFT
Snoop Dogg and Billy Ray Cyrus are set to launch an NFT Collection, which includes more than just art.

Snoop Dogg and Billy Ray Cyrus collection details

Holders of the NFTs will receive great artwork and other redeemables that range from live concert tickets to flyaway packages, plus metaverse experiences. Additionally, holders will have exclusive access to many giveaways, member events, limited-time wearables, and future allowlist opportunities.

Furthermore, Animal Concerts introduced a platform with interactive and gamified components allowing fans to earn points and win collectibles. By joining the allowlist, members can complete quests to earn points and rank up on the leaderboard. The top-ranking players will have the chance to win over 100+ free “A Hard Working Man” NFTs.

A Hard Working Man NFT collection
Previews of the NFTs in the “A Hard Working Man” NFT collection. Credit: Reddit, CryptoCurrency

Who are ‘Animal Concerts’?

It’s important to note that the Snoop Dogg and Billy Ray Cyrus NFT collection isn’t Animal Concerts’ first rodeo. They’ve been reinventing live events since 2021 and have worked with a wide variety of celebrities in the music industry. Some of these artists include Alicia Keys, Busta Rhymes, FUTURE, Snoop Dogg, Meek Mill, and Diplo. The team has delivered various high-quality events over the course of the year and there’s no sign of them stopping.


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